BRAND PURPOSE | TOTO India

BRAND PURPOSE

Create an enriched and more comfortable
lifestyle and culture.

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TOTO STORIES - Introducing a series of various initiatives that embody our brand purpose.

TOTO’s
Sustainable Products

Achieving Water Saving
and Cleanliness

TOTO’s After-Sales Service

As We Have Been,
As We Will Be

“Providing a healthy and civilized way of life”—This was the vision of our founder, and it has been continuously passed on to each of our employees as the TOTO Group Corporate Philosophy.
This vision has lasted over a century and serves as the center of the TOTO Group’s management and the touchstone for our craftsmanship and sales activities.
We will work to ensure this vision gets passed along to future generations by delivering safe and reliable TOTO-brand products and services to customers around the world. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This is a key facet of the TOTO Group Corporate Philosophy.

Notiaki Kiyota  President,Representative Director

MESSAGE FROM THE PRESIDENT

For Our Customers and Society

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STRATEGY

New Shared Value Creation Strategy TOTO WILL2030

The TOTO Group formulated the New Shared Value Creation Strategy TOTO WILL2030 with a focus on achieving a carbon-neutral and sustainable society by 2050, and aims to realize a sustainable society and achieve clean, comfortable, and healthy lifestyles by 2030.
With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are making efforts to integrate TOTO Global Environmental Vision into management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.

SUSTAINABLE DEVELOPMENT GOALS SDGs No.3 No.5 No.6 No.7 No.8 No.11 No.12 No.13 No.15 No.17

MATERIALITY

SUSTAINABLE PRODUCTS

Sustainable Products That Balance Cleanliness, Comfort, and the Environment

Over the last 100 years, TOTO has provided products that bring cleanliness and comfort, as well as
eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.

Examples of Standards for Selecting Sustainable Products

Toilets(for homes)

NEOREST LS

Cleanliness and Comfort
・CEFIONTECT
Maintains cleanliness and comfort since dirt does not stick to the smooth ceramic surface and is easily cleaned away.
・TORNADO FLUSH
Maintains cleanliness and comfort since it uses a small amount of water due to flowing in the same manner as a whirlpool.
・EWATER+
Maintains cleanliness and comfort by breaking down micro scopic bacteria and dirt through automatic disinfection of the toilet seat and nozzle.
Environment
・Water saving: Less than 4.8L per large flush
(For NEOREST LS, floor drainage is 3.8L and wall drainage is 4.8L)

Bathrooms

SYNLA R-type

Cleanliness and Comfort
・Raku-Raku Hokkarari flooring
Maintains cleanliness and comfort by being easy to clean and quick-drying due to special floor treatment and a regu larly engraved pattern.
・Floor wiper cleaning with EWATER+
Maintains cleanliness and comfort of the entire floor with the touch of a button.
Environment
・Energy saving: MAHOBIN heat-retaining bathtubs
Maintains warmth of water by surrounding the bathtub with heat-insulating materials and an insulating lid.

Wash basin faucets

Faucets (single lever)

Cleanliness and Comfort
・Switching between hot and cold water and ease of operation
Enables comfortable operation through a single lever.
・Floor wiper cleaning with EWATER+
Maintains cleanliness and comfort of the entire floor with the touch of a button.
Environment
・Hot water saving: Eco Single
Enables the reduction of hot water use compared to previous models since the barrier between hot and cold water can be felt with a click.

We aim for sustainable products to make up 78% of our product composition.

Sustainable Products are unique to TOTO, balancing cleanliness, comfort and the environment.
In fiscal 2022, sustainable products made up 73% of our product composition (Japan: 77%,
Overseas: 63%). We aim to achieve 75% (Japan: 80%, Overseas: 64%) by fiscal 2023 and 78% (Japan: 85%, Overseas: 70%) by fiscal 2030.

KPI FY2022
(Results)
FY2023
(Targets)
FY2030
(Targets)
Percantage of sustainable Products
73%
  • Japan
    77%
  • Overseas
    63%
75%
  • Japan
    80%
  • Overseas
    64%
78%
  • Japan
    85%
  • Overseas
    70%